Sadie Williams and Marta Jakubowsi Wield A Sucker Punch Of Colour at London Fashion Week

The ‘insta-fashion’ of today lends a kind of high impact then fast fade to fashion imagery – blink and you’ll miss it.  It occurred to me today that the presentations I have seen at fashion week so far on day one are highly condensed, stringently edited and high impact.  Jammed with colour and unwavering in focus, they are a visual sucker punch that makes for great images ripe for social media – saturated colours, bold sets, texture, drape and exaggeration.  They are a distillation of concentrated strong visual ideas rather than a gently rambling or winding journey.  Kind of like the meat of the story, without the preamble or rounding-off.

Sadie Williams presented a glimmering gang in a folk art disco, mixing old and new on the textile front – 70’s glitter vibes set against retro-reflective ‘high viz’ trousers and corduroy accented with crystals by Swarovski – a pioneer in new technologies with an eye on robotic manufacturing, according to a recent interview with Nadja Swarovski for the McKinsey report on the State of fashion report,2017.  The collection was styled with Converse Chuck Taylors and elastic layered tights and socks smattered with holes by Wolford.  This collection was a fun textile and colour mash-up underpinned by textile mastery.

Marta Jakubowski‘s collection was understated and seriously focussed on turning childhood nostalgia into grown-up elegant tailoring.  The colours were rich and deeply attractive.  On the tube on the way home I considered researching the psychological effects of the deep, warm shades of purple and red in the collection to understand how they somehow ‘fill out’ the aesthetics visually – making the sum of the parts (tailoring and colour) so much greater than either individually.  I bet there’s enlightenment to be found, alas the scope of this piece is short given the gazillion words I want to write about all I have seen so far at London Fashion Week.  Suffice to say, it was beautifully elegant and desirable, not unlike Sade, who not doubt provided aesthetic inspiration for the cutaway polo necks and much of the soundtrack in the form of Sweetest Taboo, Chaka Khan and Tina Turner.  Sometimes simple is best.

Below is a list of the people involved in creating and presenting these collections.  I include these credits, which are on the designer’s printed show notes along with the back story of the collection, because the teams and talent required to realise these collections is huge and diverse.  I type these names to recognise their input (we’ve all been there, working behind the scenes and during the months of preparation) and to show the diversity of backgrounds of London’s fashion creatives.   Long may this diversity continue.

Presentation credits Marta Jakubowski:

Set Design: Gary Card; Styling: Tati Cotliar; Casting: Emilie Astrom; Make-up: Lucy Bridge @ Streeters; Hair: Mari @LGA Management usiing Bumble and Bumble; Nails: Imarni Ashman using Elegant Touch; Music, Elton Gron; Press release: Daryoush Haj-Najafi; Shoes: Jimmy Choo.  Special thanks:  NEWGEN Panel, British Fashion Council, Sarah Mower, Ash Smith, Ella Dror, Jade Willson, Laura Fairfax, Gillian Horsup, Vintage Models, Butler & Wilson.   The Marta Jakubowski team is: Zuzanna Szarlata, Alexandra Sipa, Ines Vilas Boas, Ashley Lee, Ellie Carless, Ash Chari and Audra Kreivyte-Krajewska

Marta Jakubowski showroom:  1-7th March, 3Rue Portefoin, Marais, PARIS, 75003

Presentation credits Sadie Williams:

Styling: Poppy Kain at Intrepid; Casting: Frances Odim-Loughlin; Set Design: Sean Thomson assisted by Warwick Turner-Noakes; Hair: Syd Hayes using Babyliss Pro assisted by Paula McCash and Josh Goodwin; Make-up:  Lucy Bridge using Mac Cosmetics; Nails: Pebbles Aikens at the Wall Group using Nailberry assisted by Brigita Backtye and Lyubomira Koukoutar; Soundtrack: Jackson Holmes.  Special thanks:  NEWGEN team, Topship, the BFC, Nadja Swarovski and team, Sarah Mower, Nora Wong, Arabella Williams, Eden Loweth, Francis Williams, Frida Agren, Jackie Lyall, David Lyall, Jess Kerntiff, Joe Williams, Joseph Horton, Justin Mansfield, Rachel Pelly, The team at IPR and all my family and friends, Stephanie Achonwa, Flavia Abbud, Emily Collier, Emily Coveney, Maddie Denman, Jennifer Drouguett, Florence Hutchings, Nadria Khan, Danielle Kidd, Lola Odumosu, Natalia Niclau, Clara Ormieres, Esther Richardson, Justin Rivera, Christina Ryu, Raiesa Salum, Aasia D’Vaz-Sterling, Nick De Vine, Sophia Messina, Dave Olu Ogunnaike, Hetty Mahlich and Eloise Andrews.

Marta Jakubowski and Sadie Williams are recipients of the Topshop NEWGEN award.

Header:  Marta Jakubowski AW17

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London Fashion Week Delivers Elegance and Mathematical Proportions

In continuation of London Fashion Week‘s Films, Fraying and Frizz, the second instalment of my fashion week roundup starts at with Belstaff, in collaboration with (an elusive) Liv Tyler.

The Belstaff presentation could scarcely have been more different from the others I have experienced.  It occurred to me that a show format would have made it easier to see the clothes.  Being a bigger brand with a larger captive audience, it was in a basement sauna of winter woolies and leathers with a biker-lite /polar vibe and a melee of guests enjoying the wares and fizz.  The show notes stated that the collection was inspired by ‘female pioneers venturing into the earth’s most bleak and hard-to-reach locations in the most challenging of conditions’.  Polar pioneer Christina Franco was named as a special guest, which I only discovered after re-reading the show notes for this article.  I can think of at least a dozen questions about protective clothing and design I’d have fired off in her direction.  I bumped into a couple of old friends and had a chat with Jonathan Saunders (whose mate designed the collection) on the way out, so it was suitably fashion-y and fizzy.

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Belstaff AW16 and projected inspiration imagery

Huishan Zhang offered up the most elegant and serene of presentations at The Connaught in what felt like the coming together of two perfect halves – the romantic decadence of the location and the gently elegant and luxuriously refined clothing.  The clothes screamed, or rather elegantly asserted, a grown-up ladylike appeal and I passed Linda Fargo on my way out, further confirming their level on the elegance stakes.  Look out for Huishan Zang in Bergdorf Goodman next season?

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Huishan Zhang AW16 

Production: Rachel Pelly and Pearl Van Den Ende – Stylist: Maya Zepinic @ LGA Management – PR: Saturday Group, Beatrice Savoretti – Music: Leslie Deere – Shoes: Jimmy Choo – Casting: Shelley Durkan – Show Photographer: Piers Cunliffe – Show Videographer: Jacob Fn Photography – Backstage Photographer: Liam Fuller – Hair: Bianca Tuovi @ CLM – Makeup: Mel Arter @ CLM – Head of Nails: Roxanne Campbell

The highlight of the day came in the form of Sid Neigum‘s mathematics-inspired and mostly monochrome collection.  Chatting to Sid I learned that the starting point for silhouette development for the collection was a measurement of a shoulder line, say 30 cm for example, which was then multiplied by Da Vinci’s golden ratio (1.6), applied rigorously by Le Corbusier and a hallmark of his modulor proportions, to determine the opposite shoulder line length, creating a harmonious set of measurements that formed naturally aesthetically pleasing proportions.

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The best way to describe the experience of seeing the collection is to say that it all felt “right”.  It was at ease.  The lengths, the volumes, the textiles.  Not forced, but lovingly calculated and evolved from a series of applied multiplications, which led Sid to his final silhouettes.  Sid is a patter-cutter who designs in 2D by working back from a 3D ‘mental rendering’ of what he’s imagining he will make.  He rarely sketches his designs, but rather sketches pattern piece shapes which he can mentally assemble before doing so physically.  Brilliant.  I plan to talk in more depth with Sid and bring you a more studied summation of his technique, but until then, enjoy the collection images.

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Sid Neigum AW16. Shots of Sid and I by Moin Islam.

Finally, we dashed to the 100 Club on Oxford Street for a slice of Mary Benson magic, only to discover we’d missed the show and caught the party.  Here are the post show leftovers and gif-ified show images thanks to Village PR:

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Mary Benson AW16

Styling: Louby McLoughlin – Hair: Jose Quijano @ D+V Management using Bumble and Bumble – Makeup: Marie Bruce using Urban Decay – Casting: Aamo – Production: Lizzie Cardwell – Press Release: Ione Gamble – Music: Twin//Venus with backing vocals by Kit Brown – Set Design: Dora Miller – Embroidery Collaboration: Aniela Fidler – Millinery Collaboration: Stephen Jones – Crystals: Swarovski – Jewellery: Sarah McCormack – Shoes: Converse – Headphones: Beats by Dre – Film: Trudy Barry – DJs: Emily Rose England, Matthew Johnson, Jon Beagley, Ben Gregory, Joe Skilton, Jamie Shaw.

I’ll be popping in to see Mary and chat about a very special collaboration she did on a Bruise suit  – cue geek-out technical textiles session.  More Techstyling soon.  Stay tuned.

Header Image: Sid Neigum AW16

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