Makers House: What Point Is Burberry Trying to Make?

It’s all Greek to me as I enter the Burberry Makers House venue via a heavily scented and clay sculpture-adorned corridor (reminiscent of Aesop – the fragrances, and the Greek story teller) by Thomas Merrett, scholar of the Queen Elizabeth Scholarship Trust.  Thomas is one of a number of craftspeople and artists under The New Craftsmen collective, lending their talent and artistic practice in the form of live installations – they work in Makers House as members of the public look on and learn about the art of craft.

dsc03004Thomas Merrett’s sculptures at Makers House

I spoke with Rose de Borman about her hand-painted silk screen prints as she worked away, blending paints inspired by a nearby pots of flowers she had collected from her garden and brought in as colour inspiration for her prints.  When I asked her about the designs she said she freestyles them, and hanging behind her are examples of pieces drying before being sold in the Makers House shop.  I thought perhaps Rose designed prints for Burberry, but she explains to me that she has not and that much of her work is for interiors.

dsc03010dsc03013Rose de Borman at work

I also met a trio of students from the Royal School of Needlework who were spending the weekend cross-stitching designs provided to them by Burberry.  Items from the RSN Handling Collection were displayed and available to touch via gloved hands, which was an interesting addition to the passive nature of the other displays.  I chatted to one of the students about her craft and asked whether fashion tech or conductive yarns, for example, are on her radar.  They aren’t, as the course at RSN focusses solely on traditional craft – there are no machines, all work is done by hand – and the threads and yarns are all traditional natural materials.

dsc03029dsc03031dsc03032dsc03035Royal School of Needlework students and Handling collection samples

When I first entered Makers House, I assumed there was a connection between the work of The New Craftsmen and the creation of the Burberry September collection.  The collection, shown at London Fashion Week on Monday 19th September, is on display at Maker’s House alongside the craftspeople, but it transpires that these makers are unrelated to the making of the Burberry collection.

dsc03057dsc03055dsc03056Burberry September Collection

This is where Makers House feels more like an exercise in creating an experience by association rather than telling the story of the Burberry September collection and its relationship with craft.  That’s not to say there isn’t the inclusion of craft in the collection – there is – but the beading, to my eye, could very easily be the work of Indian embroiderers. Burberry’s printed fabrics have historically been made in Italy, so unless there has been a sudden change, this collection is likely to have been printed there too.  This is no bad thing, it just jars with the romanticised and earnest display of English craftsmanship accompanying the collection at Makers House.


This is also against the backdrop of Burberry recently halting plans to open a factory under the title ‘Project Artisan’ in Leeds to make their iconic trench coats.  Sadly, an aura of faking rather than making is cast over this experience.  Contrived mood boards of highly symbolic and literal inspiration for the collection sit alongside the makers, which adds to the feeling I can’t shake that this is all a bit forced.

dsc03018 dsc03019dsc03016dsc03017

I found the opportunity to get up close, walk around the clothes, feel the fabrics and see the silhouettes and layering in detail far more interesting and engaging.  It is another example of a strong argument for presentation formats that allow buyers/the public to inspect and absorb the details and beauty of the clothes at their own pace, in contrast to a blistering dash on the runway.  This space had a showroom feeling, with buyers replaced by members of the public.  With the “see now, buy now” launch  (the collection is already for sale to the public) this makes perfect sense.  

dsc03040 dsc03048dsc03054dsc03064Burberry September Collection and Christopher Bailey, Chief Creative Officer, Burberry

Burberry has been a digital pioneer, incorporating technology into every facet of the presentation and sale of its collections for years and always leading the fashion pack – that’s why this feels somewhat like reverting to analog.  Put this in the context of a London fashion week that saw the first holographic fashion presentation by Martine Jarlgaard London and Fyodor Golan’s CGI avatar model fashion presentation and it is suddenly feeling like retreat rather than innovation; not withstanding the live streaming on Facebook with chatbots on Facebook messenger to answer questions during the show itself and support online sales.

Pondering the absence of tech, I notice the longest queue in the building leading to The Studio space and after enquiring what the fuss was all about, I learn it’s the queue for the Instagram booth made famous by a number of celebrities in videos messing around amongst the aforementioned clay sculptures.  The urge for social media and sharing the Makers House experience is strong, and Instagram is an extremely powerful marketing tool for Burberry.  The current count of followers is 7.6 million.


Attendees of Makers House queued for Instagram photos in the same studio as the celebrities above 


The current Burberry campaign featuring Burberry Artisans alongside the September collection

Whilst compiling this article I discovered via the Burberry online store that the collection is made in Italy.  The mens beaded waistcoat is not for sale, so appears to be a one-off show piece.  This leads me to wonder what the purpose of placing English craft next to Italian manufacturing was, if not to dupe the Makers House audience into thinking English craftsmanship and Burberry go hand in hand. 

Follow Techstyler on Twitter and Instagram  and on Huffington Post

Faye Toogood’s “The Cloakroom” at LDF: an Icebreaker and a Furnace

London Design Festival serves up a huge array of exciting and unexpected treats every year. Faye Toogood’s “The Cloakroom” is a perfect example.  Faye is a designer of a strongly academic and artisan persuasion who collaborated with a number of British-based makers and craftspeople to create a wonderfully immersive installation and tour through the V&A museum as temporary custodians of one of her 150 “Oilrigger” coats.

IMG_5481 2

The experience goes beyond that of a viewer. It starts with entering the cloakroom and being met with a circular continuum of coats – each the same but different. The invitation is to select a coat, each with a different hand-painted motif on the back, that appeals to you. I choose one that strikes me as akin to the Quentin Blake drawings in the Witches – a profile painting of a pointy-nosed character – very angular. I sign for my coat, number 97, and set off on a journey throughout the museum to locate ten coats installed amongst the permanent museum collections.

IMG_5452 2IMG_5455 2IMG_5459 2

The “imposters” are sometimes obvious, other times not. There’s effort required and coated in Faye’s foam and silicon garment it gets warm, intensifying my desire to find them all! The sculpted coats showcase British craftsmanship and take on a number of forms in materials ranging from wood to fibreglass and metal.

IMG_5483 2 IMG_5487 2 IMG_5491 2

IMG_5495 2IMG_5498 2IMG_5499 2

They sometimes sit comfortably within the surrounding works, at other times they jar, like the earthy kiln-like coat against a shifting LED light backdrop. The beauty of this experience (it’s more than an exhibition or installation) is that it takes you to parts of the museum you may never venture to. It reveals quiet corners and oddities, which become just as striking and important as the ones you’re actually looking for. I took snaps along the way of rooms and objects that captured my imagination as much as the coats.

IMG_5501 2 IMG_5502 2 IMG_5508 2 IMG_5514 2

IMG_5516 2IMG_5518 2

I managed to locate 8 of the ten coats using the hand-drawn and printed fabric map that fastened back into my coat at the end of the experience. There’s a sense of achievement in finishing the tour and I feel I have been on a journey. The coats are a definite bonding tool and I chat to others on the same journey as we head towards the common goal of finding the next coat sculpture. I also had some enquiries from other museum-goers wondering if there was a new coat trend sweeping London. It struck me that the coat was at once an ice-breaker and furnace (I was wearing a boiler suit underneath it, so partly my fault). It was definitely worth the heat.

IMG_5522 2

IMG_5524 2

IMG_5525 2

IMG_5526 2

IMG_5527 2

IMG_5530 2

IMG_5532 2

IMG_5536 2

The final coat is a ghostly construction of English embroidery woven from a delicate mesh, then stitched with thousands of pins.

IMG_5540 2

Meeting Faye at the end of the experience and receiving a pat on the back for finding nine of the ten sculptures was a delight. She explained the process of cutting, sewing and hand painting each coat with silicone. Toogood’s work spans clothing, furniture, textile art and sculpture. Her work is rooted in materials. The exploration and hybridisation of materials underpins her work and the garments she creates in collaboration with her sister Erica are manufactured from a broad range of textiles including primed canvas, baked latex, rot-resistant canvas and hand-painted rubberised oil. The coats were made from Highfield, an organic compressed-foam upholstery textile by the manufacturer Kvadrat, constructed using Tevira CS fibres and technology to achieve high durability, low pilling and fireproofing. At 620 grams per square metre I now know why I’m feeling the heat. The coats were then hand-treated by Toogood and her team to render each one unique.

Kvadrat is Europe’s leading manufacturer of design textiles, pushing the aesthetic, technological and artistic boundaries of textiles for private and public spaces.

As I leave The Cloakroom it continues to become a shrine to previous custodians of the coats – full of photographs of visitors in their coats, some of whom elected to buy their coats for cost price at the end of the exhibition. It’s great to be part of an installation that invites the viewer to take part and then take a piece of it home.

IMG_5471 2

Oilrigger header image from Toogood Outerwear

Follow me:  Twitter @Thetechstyler  and  Instagram @techstyler