RYOT, Verizon Media’s Emmy Award®-winning immersive storytelling production house, announced today the launch of The Fabric of Reality, a fully immersive fashion show in partnership with Kaleidoscope, the Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) at London College of Fashion, UAL. The experience will be a first of its kind virtual reality fashion exhibition, aimed at taking audiences on a journey to explore the story and narrative behind the designer’s collection. The exhibition will launch on the 29th July, presented by Brooke Roberts-Islam, Founder of Techstyler, and will last for 12 months within the Museum of Other Realities multiplayer VR platform – available through premium virtual reality headsets like the HTC Vive Cosmos or Pro.
The Fabric of Reality will showcase the work of three top designers, curated by FIA, and will enable audiences to view and interact in real time in 3D via VR headsets creating a new and unique way to experience a virtual fashion show. The experience will feature an exhibition room where the designers’ sculptural garments will be showcased, and three portals representing each project’s ‘Storyworld’ – a self-contained universe expressing the emotional reality of the Sculptural Garment. For fashion fans not able to view in VR, a live event with the designers inside the experience will stream at 18:30 BST on 29 July on Yahoo Style and HuffPost UK in 2D formats and will be available on VOD following the event.