It’s not often that something entirely new happens in the fashion industry - something revolutionary. The Japanese Zozosuit is just that – a revolution in one of the biggest bugbears consumers have when buying clothing…
The Dawning of a New Age of Augmented…
If the title of this article has conjured up images of LED light-embedded bags and swathes of technophiles in VR headsets, prepare yourself for an altogether more sophisticated and integrated use of tech hardware and…
Ground-Breaking Augmented Fashion Experience by Steven Tai and…
It's no mean feat creating a truly unique Fashion Week experience. The traditional catwalk and presentation formats are tried (or perhaps tired) and tested and provide what could be considered limited scope for in-depth storytelling…
Sabinna’s Pioneering “See Now Buy Now” Via Instagram…
Fashion month has rolled around again, as it does every February/September, and once again I am contemplating the upcoming shows and presentations and how brands will navigate the month of Insta-frenzied reporting of the latest…
Sabinna Experiments With Mixed Reality Shopping for Fashion
For Sabinna Rachimova, her 'brand DNA' is, actually, familial. It transcends ethos and aesthetics and runs deep into the past, through two generations of her family. Her grandmother, a maths and physics professor in her…
Ravensbourne Incubation – A New Age of Fashion…
Our wearable tech, fashion tech (including smart textiles, wearables and soft robotics) and smart cities future is something I spend a great deal of time thinking about. How will fashion designers influence the wearable tech…
Majestic Jerseys and a Virtual Trip to Petco…
This morning, I went to a Major League Baseball (MLB) match - in Covent Garden. Such is the brilliance of VR. I've never been to a baseball match before, but store manager Luke confirms the…
Fyodor Golan’s 3D Simulated Fashion Presentation Heralds The…
These are some of the words I frantically tapped into my iPhone notes during Fyodor Golan's stunning London Fashion Week presentation: 'tender, ferocious, glitchy, primal, diverse'. The words hit me in digital waves, a helpful…
Martine Jarlgaard’s Mixed Reality Show at London Fashion…
Often looking inward (and perhaps gazing too much at it’s own toned, teenage-model navel), fashion, for all the illusion of creativity and dynamism that it exudes to a captive public audience, is, in reality, largely…